I recently had the opportunity to photograph Dr. Claire Sheridan of Daylight Chiropractic, and I loved getting to tell the story of her practice through photography.
As a branding photographer in Traverse City, Michigan, one of my favorite parts of working with local businesses is finding the details that make each one unique and bringing those to life through photographs.
For Claire, we captured everything from professional headshots and details of her space to mock treatment sessions that show what patients can expect when they walk through her doors. We also wanted to highlight her work with patients of different ages and stages of life.
One of the things Claire wanted to communicate was how different her space feels from a typical clinical setting. It’s warm, welcoming, and comfortable while still feeling professional. We wanted the images to give potential patients a sense of that atmosphere before they even arrive. I have been back to see Claire for treatment and I LOVE going to her office! It is so peaceful.
More Than Just a Headshot
This is one of my favorite things about branding photography. It’s not just about getting a great headshot. It’s about helping people get a feel for who you are, what you do, and what makes your business unique before they ever meet you.
A collection of branding photographs can tell a much bigger story than a single portrait. From the people behind a business to the environment, the experience, and the little details that might otherwise go unnoticed, these images give people a more complete picture of what makes a business special.
They also give business owners a library of photographs to use across their websites, social media, newsletters, and other marketing materials. Instead of relying on the same headshot over and over, they have a variety of images that reflect the different sides of their business.
As a portrait, headshot and branding photographer serving Traverse City and Northern Michigan, I love creating these collections for businesses and professionals who want their photography to feel personal, intentional, and true to who they are.
Thank you, Claire, for trusting me to help tell the story of Daylight Chiropractic!
You can learn more about Claire and her practice at daylightchiropractic.com.
If you’re curious about branding photography and what a session could look like for your own business, I’m always happy to talk through ideas!
